Paddy Power is an Irish bookmaker, which was founded in 1988 through the merging of 3 existing Irish bookmakers. Paddy Power is a publicly owned company with headquarters in Ireland that is listed on both the Irish and London Stock Exchanges with a share price of €60.07 on 08 December (Yahoo Finance, 2012) which currently operates 319 retail outlets. With 212 in Ireland and 107 in Great Britain (Paddy Power, 2012). Paddy Power offers their customers the opportunity to bet on sports events. Presidential elections and even the extinction of animals. The company also operates its own website in addition to the above mentioned betting services. Paddy Power also offers customers online poker, online casino and spread betting.
It lays out its mission & values clearly as it has ‘adopted a commitment to offer greater value and fairness to customers’. Customers who had for too long suffered from the whims and self-interest of a staid oligopoly’. Paddy Power PLC has a hierarchical organizational structure that laid out in the company’s annual report (Paddy Power PLC, 2012). The Board of Directors comprises 8 non-executive directors who formulate the strategy of the organization.
From Owner’s Side:
The CEO is responsible for the implementation of these strategies who communicates to the middle management of the company. Since, the early 2000s, Paddy Power has enjoyed continual revenue and profit growth. Despite the economic downturn (Paddy Power PLC, 2012). There was a 17% increase in revenue between 2010 and 2011, with a turnover of €4.6bn and an operating profit of €120m. Please see appendix for breakdown of Paddy Power financial information for past 5 years.
How to Signup?
To register your new account, follow the following steps:
- You can see join now button at top right corner of the webpage, click on that.
- Fill up the form with the informations they need about you then click on join now. Then you can have your new Paddypower account.
How to Login?
For logging in, Go to https://identitysso.paddypower.com/view/login
Enter your username and password, then click on login to login your account.
How to Reset Password
If you forgot your username or password then you can recover your account by following the steps given below:
Recover your username
- Go to https://www.paddypower.com/bet.
- At the top right corner, you can see forgot username/password click on username.
- A pop-up screen will appear asking you to enter your registered email address. Enter your email to receive a username reminder.
To reset your password follow these two steps:
- At the top right corner of your screen, below login button, you will see a line reading Forgot your username/password? Now, Click on the word ‘password’.
- A pop-up screen will display asking you to enter your username. After entering your username or email, you can reset your password.
How to Delete Account?
To close the account, you can contact the customer service team citing one of the following options. They will be happy to help or You can also use their ‘Take a Break’…
They want betting with Paddy Power to be as enjoyable and positive experience for all our customers.
Poker Restricted Territories
For various legal or commercial reasons, they do not permit accounts to be opened by , used from customers based in certain jurisdictions, including the United States of America and its territories.
Take A Break
Paddy Power offers you the facility to ‘Take a break’ from them. As part of their Responsible Gambling control tools. This feature allows you to exclude yourself from their services for varying periods.
Changing your personal details
It takes your personal details at the point of registration, but you can update these yourself at any time and it is advised that you keep this section up-to-date should they ever need to.